For Immediate Release
August 6, 2012
Contact: Kristen Thomson
Thomson Public Affairs, LLC
DENVER – The Cannabis Business Alliance is dismayed by the Denver City Council’s introduction of a bill that will ban the advertising of medical marijuana except in print media. The City of Denver has repeatedly made the decision to regulate medical marijuana sales and collect the tax revenue from these businesses. We are troubled that the City is considering that the public advertising these legal and regulated business is no longer appropriate.
Cannabis Business Alliance is working to craft a more reasonable regulation that will allow advertising except through the very specific mediums of billboards, sign-spinners, and handbills. However, this proposal was rejected by the bill sponsors after other trade associations and the UFCW signed-off on the full ban on outdoor advertising. We feel this is a step too far as it reaches to anything that can be seen in public, including t-shirts, hats, pens, or any medium that could be seen as an advertisement for a business that someone may display in public. Under the proposal that was introduced tonight, medical marijuana businesses also could not participate in community events or sponsorships, should their logo be displayed on event advertisements or booths unless the event is for a charity. We feel this will result in further isolation of legal and regulated businesses in the communities in which they are located.
We hope that reason will prevail. The members of the Cannabis Business Alliance, like most medical marijuana businesses in Denver, advertise their businesses appropriately and responsibly. We have created a model for self-regulation of advertising and merchandising based off the best-practices displayed by our members. We hope businesses will endorse these policies rather than get behind a city-wide ban on outdoor advertising. This model is found on our website at here .
-Shawn Coleman, Executive Director
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