Why did you join CBA?
I started the Cannabis Business Alliance because there was a need for a unified voice in the cannabis industry. Before the CBA, there were not a lot of trade association options, so I wanted to start an association that was reasonably priced and provided an accessible forum to connect with policy-makers, city officials, law enforcement, and other regulators. It’s one of the best things I have ever done; I have learned so much in the process.
What are the tangible benefits of the membership?
There are endless benefits of being a CBA member. The ability to connect with other members, owners, and operators is extremely beneficial. You’re also able to balance ideas off of people and streamline production based on what others are doing. There’s a direct line of communication with the marijuana enforcement division, and you’re able to have weekly and monthly meetings with them to discuss the regulatory process. In the cannabis industry, all of us have our heads down and don’t often have the time to connect with others in the industry, so the regular meetings are a great and time-efficient way to connect.
Examples on how the membership has saved you money, prevented you from making a mistake, provided you with a network etc.
Being a member of the CBA gives us the ability to know what is going to happen in the industry before it actually does - we are made aware when the marijuana enforcement division is going to start drafting certain rules. Around the time we passed recreational, I knew that rec testing was going to be pushed sooner than we thought, so my team was able to start the research and development process early. The CBA gives us real-time access to department and regulatory bodies so we can make better decisions and be made aware of what’s to come. Regarding financial benefits: the amount of money you spend to join a trade association could potentially save you thousands of dollars in legal advice from attorneys who get their information from that same association (especially for small businesses who may not be able to afford those attorneys).
Why is it important to be involved in the industry?
Since the cannabis industry is new and emerging, Colorado is being utilized as an example of both good and bad regulations. It’s important for members of the industry to have an active voice regarding how everything shapes out. If you’re not in the industry, your voice isn’t being heard.